Ford Buys Dockless Scooter Company Spin | News & Opinion
Riders can rent a Spin electric scooter for $1 plus 15 cents per minute, making it an affordable option for short trips. As part of Ford, Spin plans to 'expand aggressively,' giving more people the opportunity to try its service. To start out, Spin is launching today in Detroit.
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Ford is beefing up its first and last mile transportation offerings.
On Thursday, the automaker announced it has acquired electric scooter startup Spin. Founded in San Francisco in 2016, the dockless scooter sharing company currently operates in 13 cities and campuses throughout the US. Riders can rent a Spin electric scooter for $1 plus 15 cents per minute, making it an affordable option for short trips.
Going forward, Spin will continue to operate as a standalone business within Ford's Smart Mobility unit.
"Spin adds an exciting new offering to Ford's mobility portfolio as we try to help our customers get places more easily, more quickly and less expensively," Sunny Madra, vice president of Ford's X incubator for new transportation products and services, wrote in a blog post. "Affordability, combined with ease of use and electrified power, also means scooters can help tackle challenges such as traffic congestion, parking availability and pollution."
Citing data from Populus Insights, Madra noted that almost half of all trips in the US are three miles or less. Thanks to Spin and rivals like Bird and Lime, people are increasingly considering scooters for those trips.
As part of Ford, Spin plans to "expand aggressively," giving more people the opportunity to try its scooter-sharing service. To start out, Spin is launching today in Detroit.
"Over the next few years, we plan to scale quickly across hundreds of U.S. markets, including large metropolises, mid-sized cities and college campuses," the Spin team wrote in a blog post.
Meanwhile, scooter sharing is just one part of Ford's evolving mobility strategy. Earlier this year, the automaker started piloting an autonomous delivery service in Miami. By 2021, Ford plans to start mass producing self-driving vehicles for a ride-hailing service.
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Angela has been a PCMag reporter since January 2012. Prior to joining the team, she worked as a reporter for SC Magazine, covering everything related to hackers and computer security. Angela has also written for The Northern Valley Suburbanite in New Jersey, The Dominion Post in West Virginia, and the Uniontown-Herald Standard in Pennsylvania. She ... See Full Bio